Press release

ViVa! Wise choices for parenthood – flimsy knowledge increases risks

ViVa is a three-year, joint project of TAMK and Pirkanmaa Hospital District where good, far-reaching health choices of youth and families are promoted.

Many of us wish to start a family and have children during the course of our lives. Every family wishes for the woman to have a good chance for a healthy pregnancy, feel well during the pregnancy and give birth to a healthy child. A good birth is an encouraging start for parenthood and empowers the relationship between parents. The health choices that are made already early in life, strongly affects fertility. However, the knowledge of fertility factors is flimsy. Obesity, gestational diabetes, infertility, smoking, use of cannabis and other drugs and depression mirror long-term health problems for women, men and children.

The health awareness, skills of youth and families and their possibilities to choose wisely are promoted in this project. Up-to-date health knowledge and skills are researched and distributed through the ViVa project. This knowledge and skill is what every child would wish for their parent to know. The gathered information is distributed for people to use and access easily, for example, into social media as videos, blogs and electronic guides. The department of obstetrics and gynaecology of Tampere University Hospital in Pirkanmaa Hospital District will produce easily accessible services for customers and co-operating partners. In addition, the skills of professionals who participate in the birth process are developed during the project.

The project is funded by a grant from the National Institute for Health and Welfare allocated by the Ministry of Social Affairs and Health of Finland. The partners in the project are the City of Tampere, the Federation of Finnish Midwives (Suomen Kätilöliitto ry), the Family Federation of Finland (Väestöliitto ry), the Mannerheim League for Child Welfare (Häme) and Vauvantai.